The candy brand launches “Pause Now, Hustle Later” and awards a total of $50,000 in grants to five emerging Black-owned personal care brands.
Chicago, Illinois, July 24, 2023 – Now and Later® candies, with their bold flavors, tough to soft chew and long-lasting eating experience, recognize that with the hustle and bustle of everyday life, there is a benefit to taking a well-deserved break to care for yourself. self. In continued support of go-getters and change-makers in the black community, the brand is launching “Take a break now, move later” in partnership with media personality, entrepreneur and candy lover La La Anthony, to spotlight five emerging Black-owned businesses in the personal care space and to encourage fans to take a break NOW, so they can reset and recharge for their daily activity. LATER.
Launching today in honor of International Self-Care Day, Now and Later and La La encourage everyone to take a break from their day for a moment of self-care. To help fans celebrate, La La revealed a hand-picked list of Black-owned personal care businesses offering products and services that can be added to any self-care routine.
As National Black Business Month approaches in August, Now and Later is also committing $50,000 in financial support to selected small businesses through the “Take a break now, move later” To agree. Each business will receive $10,000 which will help them fuel their business and continue their growth.
“As a mother and businesswoman, hustle is part of my daily life. I’m always on the move, but at the same time I need to pause and prioritize self-care so I can show up as my best self,” La La Anthony said. “One of my favorite ways to unwind is to enjoy a treat like Now and Later, and now I’m encouraging others to take a break while also shouting out some of my favorite Black-owned businesses.”
Personal care brands selected by La La include:
- Buttah skin, is a range of highly effective products for women and men, formulated to target everyday skin conditions, leaving skin glowing, healthy and renewed.
- fancy homebody, celebrates the idea of living a discreet lifestyle, inspiring women to achieve their own version of luxury. The lifestyle brand offers a wide variety of loungewear and other casual essentials that are as chic as they are comfortable.
- I see you well-being, is a Brooklyn-based wellness and lifestyle brand that exists to empower communities of color through accessible wellness and radical self-care, specializing in handmade apothecary products and community healing experiences.
- Natural radiant life, is a clean, organic, vegan brand that harnesses the power of 100% whole food ingredients to replace toxic chemicals in skincare and slow the visible signs of aging.
- Kimberly New York, is a niche perfume house offering artistic and long-lasting fragrances that are safe for sensitive skin.
“Now and Later is dedicated to supporting Black leaders and entrepreneurs who are positively impacting their communities, which is why we launched “Pause now, move later” Grant during Black Business Month,” said Dave Foldes, chief marketing officer at Now and Later. “According to the Small Business Association, 50 percent of small businesses fail within the first five years due to lack of financial resources. In recognition of the rise of entrepreneurship, we are proud to help grow these small businesses and partner with an advocate like La La who not only shares Now and Later’s Brooklyn-born origins, but also embodies the bold and dynamic spirit of the brand. »
‘“Take a break now, move later” is the latest way Now and Later remains true to its commitment to celebrating and amplifying Black voices through its #RecognizetheChew program. Through this program, the brand aims to encourage the next generation of changemakers who Champion, Hustle, Empower And Earn (CHEW) in their daily quest to improve their communities. Previously, the brand has partnered with Historically Black Colleges and Universities (HBCUs) to celebrate and recognize leaders and entrepreneurs in the Black community. In 2021, the #RecognizeTheChew program donated financial grants to the Department of Mass Media Arts at Clark Atlanta University and the Cathy Hughes Schools of Communication at Howard University.
Fans can visit @nowandlatercandy on Instagram to find all the “Take a break now, move later” grant recipients, take a look at La La’s self-care routine and learn how she’s using “the break” to help fuel her business.
For more information about Now and Later candies, visit us at Now & Later.com.
About Ferrara
For over 115 years, Ferrara has created sweet confections that delight candy lovers of all generations with every bite. Today, the company is the #1 sugar confectioner in the United States. Ferrara has a passionate team of more than 4,600 employees working together to create and deliver hundreds of products sold under a portfolio of more than 20 popular brands such as Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, Trolli® and Now and Later® to more than 66 million American households each year. Ferrara’s success in cutting-edge innovation is built on deep consumer insights, strong co-creation and partnerships with retailers, and a commitment to diversity of thought, experience and people. Privately held, Ferrara has its global headquarters in Chicago and an operational network of more than 13 locations across North America that includes manufacturing, distribution, sales and R&D facilities. The company maintains a close relationship with the Ferrero Group as a related company which provides opportunities for industrial partnership and collaboration. Learn more about http://www.ferrarausa.com Or http://www.linkedin.com/company/ferrara.
About Now and Later®
Now and Later® was originally launched in 1962 in Brooklyn, New York and has been part of the Ferrara Candy Company family of brands since 2012. With its unique hard to soft chew experience and long-lasting tasting, Now and Later ® ® offers fruit-flavored chews available in many bold and tasty flavors. The Now and Later® product line includes Original, Chewy and Morphs.
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