BATON ROUGE – Sewing Down South’s Craig Conover was able to leverage his role on Bravo’s “Southern Charm” to turn his passion for sewing and interior design into a thriving business. Given Conover’s recent commercial success, he is set to release his first book, “Pillow Talk: What’s Wrong with my Sewing” next month. For the first stop on Conover’s book tour, he and his leadership team chose to visit LSU’s Business Education Complex to share lessons. on entrepreneurship with graduate students from LSU’s Flores MBA program.
In Conover’s book, he reveals the series of events, both on and off screen, that led to the creation of Sewing Down South, which, in its third year of existence, was successful to opening a physical store and entering into huge partnerships with Thomasville and HSN. Conover explains how he was able to turn his passion into work and reclaim the meaning of his life. Above all, he wants everyone to realize that they too can find the purpose and fulfillment they deserve.
– Photo credit – Katherine Seghers, LSU
“It’s important for me to share my experiences with these business-minded students. Many times, especially when we are young, we do not have enough confidence in our abilities and can easily become distracted from our future goals. When I became determined to make Sewing Down South a reality, I knew it was going to take a lot of work, but it’s what I always wanted to do. I want these students, and everyone who reads my book, to know that they have all the potential to make their dreams a reality at any age. »
– Craig Conover, Bravo TV Personality and Entrepreneur
Conover’s book is currently available for pre-sale and will be available March 29, 2022.
About Craig Conover
Craig Conover is a fan favorite on Bravo’s hit reality television series, “Southern Charm” (2013). Mocked during filming for his enthusiasm for sewing, Craig turned his previous hobby into a full-time career by co-founding Sewing Down South, a growing “sewing lifestyle brand” based in the South . In May 2021, Sewing Down South opened its flagship store on historic King Street in Charleston, South Carolina. Craig is a graduate of the College of Charleston and Charleston Law School.
About Couture in the South
Sewing Down South was co-founded by Craig Conover of Bravo’s hit reality television show, “Southern Charm.” Sewing has been a source of inspiration, an outlet for creativity, a method to decompress, and a way to stay true to yourself. Craig carefully selects patterns and designs, taking inspiration from Charleston, the coastal city in which the brand was founded. Sewing Down South has a physical store located at 493 King St., Ste. 101 Charleston, SC 29403. For more information, visit www.sewingdownsouth.com or follow @sewingdownsouth on social networks.
About EJ Ourso College of Commerce
Since its establishment in 1928, the EJ Ourso College of Business has continued to improve and expand its offerings to students and alumni. Additionally, the college has made it a priority to provide its faculty with the resources they need to pursue research in all aspects of business and develop industry leaders for a global work environment. For more news and information about EJ Ourso College, visit lsu.edu/business.
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