Matchpoint platform will power FAST and AVOD channels for all platforms
LOS ANGELES, May 11, 2023 /PRNewswire/ — Cinedigm Corp. CIDM), the leading independent streaming company serving a passionate audience, today announced plans to become a leading provider of content created to meet the growing interest and fascination with start-ups and entrepreneurship by entering into a partnership with Entrepreneur mback to launch Entrepreneur TV. Media for entrepreneurs SARLthe media powerhouse at the forefront of entrepreneurship culture, mindset and lifestyle, has unveiled its new streaming service Entrepreneur TV. This is the very first FAST/VOD channel from the publisher of Entrepreneur mmagazine and will provide more than 200 hours of streaming content 24/7 across multiple platforms. The agreement was negotiated by the Performing Arts Agency (APA) almost immediately after the Contractor signed with the agency for representation.
“Entrepreneur committed to providing trusted and beloved content to help inspire, inform and celebrate the people who make businesses run, Entrepreneur Television is the latest platform to share these stories with those who are helping to build the future of business,” said Entrepreneur Media SARL President Bill Shaw. “This new platform will not only deliver our extensive library of video programming to the business leaders who have helped shape today’s businesses, but will also deliver exciting and engaging new programming to help shape business leaders from tomorrow.
The opportunity was presented by APA who saw in Cinedigm the natural extension of the brand and the right partner. “APA represents some of the most famous lifestyle brands across all media platforms around the world and we wanted to help our client grow and expand their audience by establishing a premium 24/7 streaming service with the right partner,” said Hayden MeyerAPA Partner and Executive Vice President.
Entrepreneur The television will feature original, award-winning shows ranging from high-stakes investing, documentaries, behind-the-scenes looks at big brands, tips for starting your business and much more. One of the most trusted resources in business, Entrepreneur is known for getting on the ground floor of businesses, from burgeoning to exploding, to bring the public the nuggets of wisdom that will help them succeed on their own journey.
The new channel will use Cinedigm’s industry-leading Matchpoint technology platform to power the service, enabling Entrepreneur another great brand to leverage the Matchpoint platform on a SaaS basis. “We are excited to partner with Entrepreneur Media to bring their dedicated readership to FAST’s rapidly growing market and make them a leader in video streaming services that meet the needs of the growing entrepreneur community.” We will bring our extensive expertise into enthusiast channels. and our industry-leading Matchpoint platform to create a compelling service for this popular brand,” said Marc Rashbaexecutive vice president of partnerships at Cinedigm.
ABOUT ENTREPRENEUR MEDIA
The Entrepreneur is the media powerhouse at the forefront of entrepreneurship culture, mindset and lifestyle. For 46 years, Entrepreneur has helped business leaders start, manage and grow their businesses. Today, the brand helps fuel creative ideas and groundbreaking growth strategies with practical content, books, podcasts, videos, consulting services and more. Entrepreneur review, Entrepreneur.comvideo production arm (Entrepreneur Studio) and publishing imprint Entrepreneur Books provide solutions, information, inspiration and education read by millions of entrepreneurs and business owners worldwide.
For more than 20 years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains consumers around the world by delivering premium feature films and television series, passionate streaming channels and technology services to the world’s largest media, retail and technology companies. As a leader in a rapidly evolving streaming ecosystem, Cinedigm continues its legacy as an innovator by adopting next-generation technologies, such as artificial intelligence and machine learning, through its proprietary and highly scalable Matchpoint™ technology platform . For more information, visit cinedigm.com.
Founded in 1962, APA is one of the industry’s largest diverse talent agencies with offices in Los Angeles, new York, Nashville, Atlanta, Toronto And London. With a cultural philosophy of innovation, creativity, collaboration, commitment, diversity And inclusionAPA provides its clients with the tools, resources, relationships and opportunities to build their careers and brands across all media platforms.
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SOURCE Cinedigm Corp.