Earlier this week, the EBU announced that the Eurovision 2023 slogan “United by music» was here to stay. Permanently and every year (including last year). Officials said Liverpool’s slogan perfectly reflects the Eurovision brand.
“By establishing a permanent slogan, we will have consistency in our message that music unites us all,” executive supervisor Martin Osterdahl said in a statement. “It’s the perfect slogan to highlight our values of inclusiveness, equality, universality and celebrate diversity through music.”
“United By Music” definitely captures the values of Eurovision. But is this your favorite slogan of the last two decades? Review them all below, then vote in our poll.
You can only vote ONCE. Make sure to check the box next to each slogan you want to support before hitting submit.
Tallinn 2002: “A modern fairy tale”
The slogan was officially introduced during the 2002 competition in Tallinn. “A Modern Fairy Tale” alluded to Estonia’s resurgence – from its submission to Soviet rule to its liberation and flourishing. It also suggested the happiness and joy of a united Europe, as exemplified by Eurovision.
Riga 2003: “Magic meeting”
The magical event was of course Eurovision itself. But it also played into the magnificent landscapes of Latvia. The logo was named upes, which means rivers in Latvian, and was designed around the idea that “all rivers flow to the sea, all songs flow to the Eurovision Song Contest”. On the postcards, artists were seen across Latvia’s different landscapes, from forests and rivers to lakes and picturesque towns.
Istanbul 2004: “Under the same sky”
“Under the Same Sky” carried a clear message of unity and peace. At a time when Turkey was hoping to join the European Union, the organizers wanted to highlight the importance of a united continent and Turkey’s role within it.
Kyiv 2005: “Awakening”
Ukraine’s theme was “Awakening”, celebrating a country ready to emerge on the European scene. The postcards celebrated Ukrainian culture and heritage, while showing its growing economy through industrial scenes. All this contributed to the idea of a dynamic and living country.
Athens 2006: “Feel the rhythm!” »
Greece is known as a cradle of civilization with ancient cultural and musical traditions. “Feel The Rhythm” nods to its unique culture, celebrated on postcards highlighting its historical significance and tourism industry.
Helsinki 2007: “The real fantasy”
The 2007 theme was to celebrate “Finnishness” and the various polarities associated with the country. As part of this, the visuals incorporated bright kaleidoscopic patterns formed from various symbols, including exclamation points and the letter F.
Belgrade 2008: “Confluence of sound”
Belgrade is located at the confluence of two European rivers: the Sava and the Danube. This is how the “confluence of sound” was born. This was visually represented by a treble clef, apparently composed of two rivers of red and blue.
Moscow 2009: No slogan, “Fantasy Bird” theme
Moscow is the only host city since 2002 to remove the slogan. Instead, it simply had a fantasy bird theme.
Oslo 2010: Share the moment
The 2010 competition in Oslo, the Norwegian capital, took place under the slogan “Share the moment”. And from Lena’s groundbreaking victory to Madcon’s flashmob to the stage invasion during the Spanish performances, many moments were shared on the Oslo Eurovision stage.
Düsseldorf 2011: feel your heart beating
After Germany’s victory in Norway, the competition was organized under the slogan “Feel your heart beating!” » The scene was of enormous proportions and was sonically supported by a heartbeat which created suspense and excitement. The juries and voters felt their hearts beating the most for the Azeris Ell and Nikki, who brought the competition to Baku.
Baku 2012: Light your fire
“Light your fire!” “” is a slogan that fits perfectly with host country Azerbaijan, often called the “land of fire”. The theme matched the orange and yellow color palette, creating a fitting visual concept. And even though Loreen’s performance was dark and snowy, she took the field by storm and brought the competition back to Sweden.
Malmö 2013: We are one
Backed by an anthem from none other than Avicii, the 2013 competition in Malmö took place under the slogan “We Are One”. The butterfly represented something small that transformed into a beautiful and powerful element, repeating the well-known butterfly effect. And of course, the message of the slogan is all about unity while taking into account the diversity of all participating nations.
Copenhagen 2014: #joinus
The slogan “#joinus” from the 2014 competition in Copenhagen is central to that year’s logo. The diamond shape was also recreated on stage at the B&W Hallerne. Countries from all over Europe took part in the competition again, including a very special interval performance from Australian Jessica Mauboy.
Vienna 2015: building bridges
Eurovision 2015 in Vienna was special for the whole Eurovision family as it marked the 60th anniversary of the contest. “Building bridges” referred to both musical and cultural ways of building bridges with different cultures and peoples across Europe – and even beyond, as Australia made its competitive debut at the competition.
Stockholm 2016: Come together
The dandelion in the 2016 logo is made up of many different elements while showcasing strength, power and unity. “Come Together” was the slogan of the 2016 competition in Stockholm. And from memorable interval performances to Jamala’s victory for Ukraine, it also included an appearance from American superstar Justin Timberlake.
Kyiv 2017: Celebrate diversity
“Celebrating Diversity” sums up what Eurovision is all about: an opportunity for people from different countries and backgrounds to unite and celebrate through three music-filled shows. The 2017 competition in kyiv aimed to celebrate the common spirit as well as our unique elements.
Lisbon 2018: all on board
The main emblem of the 2018 slogan “All Aboard!” » is a seashell. This echoes the maritime roots of the host city, Lisbon. as well as the core values of Eurovision. And true to the tagline, the 2018 competition welcomed a record 43 countries.
Tel Aviv 2019: Dare to dream
The 2019 slogan was “Dare to dream”. The logo, made up of superimposed triangles, resembled a star. Unsurprisingly, the idea was to show that the “future stars of Tel Aviv” are coming together for the third Israeli organization of the competition.
Rotterdam 2021: open up
“Open up” was the slogan of the Eurovision Song Contest 2020, canceled due to the pandemic. The producers decided to postpone it until 2021. This was fitting, both in terms of the song competition – which brings together countries from across Europe, the Middle East and Australia – and in terms of the city itself – even. Rotterdam is a diverse city known for its rich history of bringing people together. These values fit perfectly with the spirit of the Netherlands, a country known for being progressive and forward-thinking.
Turin 2022: the sound of beauty
La Bellezza del Suono — the sound of beauty. It was the slogan of the Eurovision Song Contest 2022. Here’s how host channel Rai and the EBU explained it: “The Turin theme is a visual representation of the Sound of Beauty. In order to represent sound and its visual (and aesthetic) properties, the design is based on the structure and symmetrical patterns of cymatics – the study of sound wave phenomena.
Liverpool 2023: United by music
Well, we know the EBU’s choice! Eurovision 2023 was organized by the United Kingdom on behalf of Ukraine. This slogan seemed to be an apolitical way of conveying a very political message: Europe stands hand in hand with Ukraine, winner of Eurovision 2022, as they continue to fight for freedom.