To the United Nations Environment Assembly (UNEA-5.2), taking place this week in Nairobi, leaders are expected to discuss ideas for a low-carbon recovery from the COVID-19 pandemic and how to accelerate ecosystem restoration. This type of rebound could reduce greenhouse gas emissions that contribute to global warming. 25 percent by 2030while creating jobs, improving health, making cities more livable and preserving the environment for future generations.
Micro, small and medium enterprises have a crucial role to play, because they represent 90 percent of businesses and are responsible for more than half of global employment. That’s why experts say it’s encouraging that more and more small entrepreneurs are launching businesses designed to protect the planet. UNEP profiles five young entrepreneurs who are doing just that.
Fatemah Alzelzela trades in waste
Alzelzela’s home country, Kuwait, generates 1.5 kg of waste per person per day – twice the global average – and 90% of this waste ends up in landfills. Kuwait has yet to embrace sustainable waste management – and Alzelzela aims to change that.
She co-founded Eco Star, a non-profit organization that recycles waste from Kuwait’s homes, restaurants and schools. She used her own money as start-up capital and built her consumer base by raising awareness about recycling on her social media platforms, which now have over 20,000 followers.
Since its launch in 2019, Eco Star has recycled more than 3.5 tonnes of plastic, 10 tonnes of paper and 120 tonnes of metal. “We can all take action and inspire others to take action on a larger scale,” says Alzelzela.
Meet Fatemah Alzelzela, United Nations Young Earth Champion.
