Improved quality offerings have increased sales and support for GREEK wine!
Wednesday August 2 at 7 p.m. – A Greek tasting with Thymiopoulos!
ONLY $20 per tasting + wines delivered to your home.
1st of August – The Greek wine market has long been committed to lower cost/value and lower volume wine offerings; and many have left American consumers less than thrilled. However, over the past two years, significant improvements in the quality of distribution of top wines arriving in the United States have significantly increased interest and sales penetration of Greek wines. Click here to see a recent report – which shows a decrease in cases but an increase in dollars.
We are also seeing a growing interest in wine tourism, with our customers inquiring about tours and places to go tasting…. We responded with a travel offer for 2024 and increased educational interest in our programs and dinner offerings.
We have the privilege of spending an entire evening exclusively with Thymiopoulos, who will discuss Greek wines in depth with us.
Ian Blackburn will taste and interview one of Greece’s top producers, Apostolos Thymiopoulos – join Ian for this special tasting. Apostolos Thymiopoulos was the first to make wine in the family vineyards while studying oenology. Join LearnAboutWine on Wednesday, August 2 at 7 p.m. and embark on an unforgettable journey into the enchanting world of Greek wines. Buy your tickets HERE
Key grape varieties like Assyrtiko (white) and Xinomavro (red) are leading the way, but a growing selection of natural, rosé, sparkling and blended wines is making Greek wines much more interesting to the consumer.
“Independent wine merchants will continue to be the main growth avenue for Greek wines… a. Because the best producers have a limited supply and b. Greek restaurants, while becoming more well-known, are still rare…but moving to modern restaurants can be a great growth opportunity if they can find accounts with incredible seafood and/or meat selections” … “Scallops, Assyrtiko and Lamb”. with Xinomavro, it’s a natural pairing – says Blackburn”
ABOUT IAN TODD BLACKBURN
Wine Educator, Professional Sommelier/Host and Master of Wine Student – I discovered the wine industry working with Chefs Thomas Keller and Joachim Splichal in Los Angeles’ finest dining rooms. My passion redirected my career from catering/hospitality to vineyards and wine education. Now with over 25 years of event planning experience; organize trips around the world of wine; I published a book on wine; I produced my own wine called Beekeeper Cellars and passed the difficult wine mastery exam! Today, I am considered one of the top wine educators in the region and work for my 20,000 subscribers (follow me), visiting vineyards and wine regions and hosting over 100 classes and events on wine per year for my businesses and my team.
Chronology
- 1995 Creation of Learnaboutwine.com
- 2003-2005 TASTE on Two Rodeo – weekly tastings on Rodeo Drive
- 2005, LASupportsLA donated $250,000 to charity following Hurricane Katrina.
- 2007 My wine class was featured on ABC’s The Bachelor.
- 2010 Selling 5,000 Groupons in One Day to Survive the Great Recession
- 2016 Appeared in the movie “Sour Grapes” – Yes, Rudi was originally a student
- 2019 Exceeded one million dollars in charitable donations thanks to our various events
- 2020 We pivoted to our own retail store called Merchantofwine.com and we are still delivering!
- 2022 appeared in the movie “A Perfect Vintage”
