The partnership is one of three new platforms within HEINEKEN United States community engagement program
WHITE PLAINS, NY, March 31, 2022 /PRNewswire/ — HEINEKEN UNITED STATES And Black ambitiona non-profit organization created by Pharrell Williams to close the opportunity and wealth gap by supporting Black and Latinx entrepreneurs, today announced a partnership to provide funding and mentoring opportunities for Black and Latinx founders across the United States. The partnership is based on HEINEKEN United States responsible management commitment to support economic development and empowerment of underrepresented and underresourced communities.
As the sole beverage and alcohol sponsor, HEINEKEN UNITED STATES will strengthen Black Ambition’s vision through financial and event support, as well as through unique content and personalized executive coaching sessions for founders of the Black Ambition network. In addition to a monetary donation, HEINEKEN UNITED STATES will lead a series of learning labs that leverage HEINEKEN UNITED STATES expertise to discuss building an innovative, category-defining business. Additionally, HEINEKEN UNITED STATES will sponsor the Black Ambition podcast and “Decode the Encoded” speaker series to discuss practical issues founders face.
“Understanding that financial and professional support is crucial to the success of entrepreneurs and small businesses, we are excited to begin our work with Black Ambition to realize our shared vision of building inclusive communities and closing the opportunity gap,” said said Josephine Bertrams, vice president and general manager. HEINEKEN General Affairs Manager UNITED STATES. “HEINEKEN UNITED STATES employees will donate their time and skills to support emerging entrepreneurs who will continue to create a better future for all, and we look forward to learning from these inspiring leaders through this partnership. We are equally honored to help play a small part in their success. »
The partnership with Black Ambition is one of the key platforms within HEINEKEN United States community engagement strategy. In collaboration with its employee resource groups, consumers and channel partners, HEINEKEN UNITED STATES aims to create lasting impact in communities by focusing on initiatives that promote social justice as well as those that advocate racial, gender and LGTBQ+ equality. To do this, HEINEKEN UNITED STATES also launched a self-service platform, Community Compass, to help employees identify volunteer opportunities and enable them to give back to their community in a way that matters to them. Employees at HEINEKEN UNITED STATES receive two additional days of paid leave each calendar year, a unique benefit aimed at making community service more accessible to all.
“We are excited about this partnership. The opportunity for our entrepreneurs to have access, mentoring and strategic support from HEINEKEN UNITED STATES team will be extremely valuable throughout their entrepreneurial journey,” said Felecia HatcherCEO of Black Ambition.
The launch of this partnership supports HEINEKEN brews a better world ambitions to create a positive impact on the environment, social sustainability and responsible alcohol consumption. Working with Black Ambition relies on HEINEKEN United States commitment to inclusion and diversity to its consumers, colleagues and communities – adding to the long list of alliances with groups such as Vital voicesTHE Founding of the Congressional Black CaucusAnd Congressional Hispanic Caucus Instituteand more.
About HEINEKEN USA
HEINEKEN UNITED STATES Inc., the nation’s leading importer of premium beer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. The main imported brands in the United States are Heineken® – the most international beer brand in the world, Heineken® 0.0 – an innovation in non-alcoholic beer, the Dos Equis franchise and the Tecate franchise. HEINEKEN UNITED STATES also imports Amstel Light, Red Stripe, Tiger Beer, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp or visit HEINEKENUSA.com.
About Black Ambition
Black Ambition was founded in 2020 by Pharrell Williams working to close the opportunity and wealth gap through entrepreneurship. Black Ambition invests capital, mentorship, and resources in startups founded by Black and Latinx entrepreneurs and HBCU affiliates. Since its launch, Black Ambition has awarded more than $3.2 million to 34 founders innovating in the fields of technology, consumer goods and services, health and design.
SOURCE HEINEKEN UNITED STATES
