limehome extends its strategic focus to leisure destinations
MUNICH – limethe leading technology provider and operator of fully digitalized designer apartments in Europe, is expanding into three new countries: Italy, Greece and Switzerland.
The two Mediterranean countries, Greece and Italy, are among the most visited tourist destinations in the world. Switzerland is an attractive destination for both leisure and business travelers. The hotel technology company continues its rapid growth with new locations signed in Rome, Milan, Salerno, Maiori, Athens, Piraeus and Zurich. Five years after its launch, the Munich-based company is present in ten European markets with more than 5,000 apartments.
Rome and Athens are among the most popular tourist destinations in Europe, while Milan, Piraeus and Zurich are important national economic hubs. The Amalfi Coast has long been a popular destination for international and local visitors. limehome thus strengthens its strong position in Europe’s main travel destinations. Market entry in the country’s major cities will be followed in the future by establishments in regional centers and smaller strategic business and leisure destinations.
limehome aims for a presence throughout Europe
“The long-term goal is to provide our customers with an exceptional experience across Europe. Italy and Greece are pillars of leisure tourism and constitute an important part of our expansion strategy in Europe. As one of Europe’s leading financial centers, Zurich represents a particularly attractive business location for our business clients.” says limehome CEO, Dr. Joseph Vollmayr. “Greece has seen a strong influx of international companies and has great potential to catch up in terms of the economy. We see great opportunities for our business model in both markets and aim to rapidly expand our offering in both countries.
Ricky Bichel, head of international expansion at limehome, adds: “To become the leading provider of serviced apartments in Europe, entering three markets is an important step in our expansion strategy. When we study new markets, we pay particular attention to long-term prospects. This means that we are not only interested in isolated projects. Instead, we look for partners with whom we can succeed in the long term. And it’s not just the capitals that interest us. Since limehome is also profitable in smaller towns, we want to be present in as many locations as possible. We are already in promising talks with partners in Switzerland, for example. But the potential for serviced apartments is much greater: we are currently looking for new projects in more than 500 locations across Europe.
From student neighborhood to UNESCO World Heritage Site: limehome in Italy
In Rome, limehome is opening a location in the San Lorenzo student district, near La Sapienza University and Rome’s central Termini train station, known for its bohemian atmosphere. In Milan, the first limehome site will be at Porta Nuova. Known for its “Bosco Verticale” (vertical forest), the district is considered a model of innovative urban development and is a popular location for technology companies.
limehome also extends its premium services to Salerno and the Amalfi Coast. The Salerno property, a former hotel with direct access to the waterfront, will be restored to its original hospitality function. Another limehome will be available in Maiori, home to the largest beach on the Amalfi Coast. From 2025, limehome guests will be able to explore Salerno and the Amalfi Coast, one of Italy’s many UNESCO World Heritage sites.
Four new sites in Greece
In Greece, limehome has signed leases for four sites. In Athens, the apartment provider selected a property in Exarchia, known for its nightlife and cultural activities. The building is located near many tourist attractions. The highlight of this limehome is an exclusive roof terrace. In Piraeus, limehome will be present on three sites. The port city is one of the most important maritime hubs in Europe and one of the most promising tourist destinations in the country.
Central location in Zurich’s Old Town
For its market entry, the hotel technology company has concluded a project in an excellent location in the old town of Zurich in collaboration with a group of Swiss investors. The new limehome apartments are being built at Kreis 1, in a quiet area not far from the famous Bahnhofstrasse, in an existing building currently undergoing extensive renovation. Two units have a roof terrace, the others partly have balconies. In total, limehome extends over four floors. Guests should be able to book the suites from mid-2024.
Vicki is the co-founder of TravelDailyNews Media Network where she is the Editor-in-Chief. She is also responsible for daily operations and financial policy. She holds a bachelor’s degree in tourism business administration from the Technical University of Athens and a master’s degree in business administration (MBA) from the University of Wales.
She has many years of academic and industrial experience in the travel industry. She has written/edited numerous articles in various travel magazines.
