RIYADH: ROHSN, a Saudi Arabian property developer powered by the Public Investment Fund, has proven to be one of the leading socially responsible companies, adding value to properties while considering the environment and community of the Kingdom.
Corporate social responsibility is an important part of business as it increases the country’s economic growth, improves the well-being of employees and their families, and contributes to the development of local communities and society.
ROSHN’s corporate social responsibility involves, but is not limited to, promoting the empowerment of women, implementing policies to protect and improve the environment, eradicating poverty at national levels and global and community volunteering.
Mohammed Ashour, Senior Director of Corporate Social Responsibility at ROSHN, leads the company’s engagement with communities and society as a whole. “We like to challenge ourselves and raise the bar on social responsibility, we don’t follow the traditional corporate social responsibility of the past,” Ashour said.
ROSHN’s goal is to improve the quality of life in the community and follows five main pillars: community development, environment and sustainability, art and culture, health and well-being, education and innovation.
“The Five Pillars reflect the values of the ROSHN Group, and through these pillars we engage in initiatives and programs that support and increase quality of life and give back to communities,” Ashour said.
Their leading social responsibility program, Yuhyeek, helps advance the Kingdom’s social and economic development as well as build sustainable and healthy lifestyles for Saudis.
The program also focuses on building development partnerships with leading entities in the non-profit sector, to improve the quality of life and support for disadvantaged families in the Kingdom.
ROSHN’s social responsibility program supports and partners with initiatives that make community health, wellness and well-being a top priority.
We like to challenge ourselves and raise the bar on social responsibility, we don’t follow the traditional corporate social responsibility of the past.
Mohammad AchourCSR manager at ROSHN
Saudi Vision 2030 focuses on improving quality of life and building communities through multiple indicators and spotlights, which inspired the development of the Yuhyeek program, Ashour said.
“We have been (in) a proud partnership with the sports federation (Saudi Sports for All Federation), we supported the first Riyadh marathon, the second marathon, as well as the first Jeddah half marathon,” Ashour said. .
He added, “We have also supported several marches and parades as well as different activities organized by the ROSHN Waterfront in Jeddah. »
Yuhyeek has supported several activities and initiatives for people with disabilities and has been engaged in several awareness programs including leading the National Breast Cancer Awareness Campaign across the Kingdom with the Zahra Breast Cancer Association.
The program has also adopted accessibility standards for different infrastructure within the communities and promoted sustainability through its tree planting initiatives. The program includes an environmental sustainability initiative that adopts sustainability and recycling standards across ROSHN offices and sites in the Kingdom, making environmental awareness and a socially conscious and responsible community a top priority.
Investment in art and culture is another important pillar of the program. Through a strategic partnership between ROSHN and the Ministry of Culture, Yuhyeek has supported several initiatives within the ministry’s ecosystem.
The program, in partnership with the ministry, launched the Diriyah Biennial Foundation and was part of the Biennial of Islamic Arts held for the first time in the Kingdom.
“The biennale lasted for four months at the beginning of this year and it was a huge attraction and a great platform for visitors as well as locals and residents to visit and learn more about Islamic art across the world. history,” he said.
In its efforts to invest in art and culture, ROSHN launched an arts program where it partnered with local artists to develop artwork. Ashour said, “Many of the locally developed artworks are now at our sales representative and in our offices across the Kingdom.
“We are proud of these pieces which reflect local culture and history, and most importantly showcase and support the work of our talented local artists.”
Earlier this year, ROSHN signed a Memorandum of Understanding with the Ehsan National Platform for Charity Work to promote community and social projects in the Kingdom.
“Since working with Ehsan, we have supported over 18 initiatives in the past four months alone… initiatives focusing on autism, kidney failure treatments, disabilities, orphans, mobile clinics and programs saving food for food banks,” Ahsour said.
One of Yuhyeek’s biggest and most important projects was the renovation project in partnership with Tarmeem Charity, in which 75 houses were renovated in seven different regions of the Kingdom.
“We hope this will continue and reflect other Yuhyeek initiatives and also aim for greater social impact,” Ashour said.