A new study by Junior Achievement USA and EY shows that teens are inspired to start their own businesses by social media influencers and successful businesspeople they see in the media.
In a survey of 1,003 young people aged 13 to 17 in the United States, three in four (76%) would likely consider becoming an entrepreneur.
When it comes to the type of business teens want to start, 16% said “social media influencer/content creator” and 14% said “a retail store or store.”
However, while starting a business is appealing to teenagers, many have expressed concerns, with almost one in three (30%) feeling it was too risky. Around a quarter (23%) said there wasn’t enough money in it, while 11% thought it might not fit their personality or skills.
Junior Achievement USA President and CEO Jack E Kosakowski commented, “Social media influencers and celebrity culture have a big impact on teens. This could explain why we are seeing such interest in entrepreneurship.
Another reason why members of Generation Z wanting to start their own business could be due to their lack of control over their personal finances. Nearly three in four members of Generation Z say they will have changed their spending habits in 2023 due to rising prices.
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By GlobalData
In celebration of National Entrepreneur Month in November 2023, Junior Achievement and EY are offering educational experiences for high school students built around the theme of entrepreneurship to create an entry point for students, volunteers and educators across the United States.
