The Consorzio Tutela Vini d’Abruzzo will engage with Canadian consumers and wine lovers through various events at Quebec City on October 17 And October 18as well as with a promotion with the SAQ throughout the months of October and November
QUEBEC CITY, October 5, 2023 /CNW/ — Consorzio Tutela Vini d’Abruzzo amounts to Canada with a series of engaging activities aimed at consumers and wine lovers. The first stop is Quebec Citywhere an exclusive Abruzzo dinner with a wine expert Kler-Yann Bouteiller will take place at The goodwill on October 17. From 6:30 p.m. to 9:00 p.m.lovers of premium wines will have the opportunity to taste the best offerings from 10 Abruzzo producers. Kler-Yann Bouteiller holds a professional sommelier certification from École hôtelière La Capitale and a global winemaking diploma from the American Sommelier Association. In 2010, he received the “Wine at its Best” award from the Governor’s House Foundation.
The next day, October 18, the Consorzio Tutela Vini d’Abruzzo, accompanied by a selected group of producers, will participate in RASPIPAV (The Group of Specialized Agencies in the promotion of private alcohol imports) by organizing a guided seminar open to the general public of 2:00 p.m. to 3:30 p.m. At Voltigeurs Military Armory., Quebec City. Abruzzo aficionados will embark on an educational journey led by the prestigious journalist Karyne Duplessis Piché.
Karyne Duplessis Piché has been writing about wine since 2007 and has worked at La Presse since 2011. She has written more than 900 articles on wine and is the author of the book “Vive le vin!” published by Éditions La Presse in 2013.
“We are really happy to be back Canadawhich is one of our main target markets”, says Alessandro Nicodemi, president of Consorzio Tutela Abruzzo wines. “Canada has made remarkable progress in recent years, gradually climbing the ranks to become one of the most important markets for Italian wine exports. This achievement highlights the growing recognition among Canadian consumers for the exceptional excellence and diversity of Italian wines. Being here is very important as it allows us to actively promote our extraordinary range of wines and share our deep knowledge and meticulous craftsmanship that goes into crafting each bottle.
The Consorzio Tutela Vini d’Abruzzo will also play a leading role in another initiative in collaboration with the SAQ (La Société des alcools du Québec, provincial state corporation and monopoly in Quebec responsible for the trade of alcoholic beverages in the province) which will take place during three different weeks between October and December: October 5-11, November 2-8And November 30 to December 6. The joint effort aims to reach SAQ customers through various channels, including the SAQ Inspire newsletter, online platforms, in-store discounts and bonus loyalty program points for purchasing wines from Abruzzo. Customers can also enjoy in-store tastings of Abruzzo wines at 5 SAQ branches each month. Consorzio Abruzzo will offer SAQ staff training seminars focused on its wines to prepare promotions.
The initiative is organized by the Abruzzo Wine consortium , as a member of “Charming taste of Europe‘a three-year campaign, launched in 2021 and promoted by the Vini d’Abruzzo consortium of Italy and the Bordeaux White Wines consortium, in collaboration with fruit producers from that of Greece Union of Agricultural Cooperatives of Kavala (Kavala COOP) and Agricultural Cooperative of Rachi Pieria (“Agios Loukas”), co-financed by the European Union. The program, co-financed by the European Union, aims to increase awareness of high-quality agricultural products in the American and Canadian markets.
About the charming taste of Europe:
Europe, a place of timeless charm, is the birthplace of some of the highest quality products in the world. The charming taste of Europe is a special project that presents exquisite specialties to United States And Canadalike Italian and French wines, and fresh fruits from Greecethis window Europe charm, beauty, culture, history, art, heritage and incomparable tastes. The mission of the Charmant Taste of Europeco-funded by the European Union, aims to increase awareness of the merits and quality standards of certain European wines and fresh fruits through promotional activities in the competitive markets of the United States and Canada. The charming taste of Europe is promoted by the Consortium for the Protection of Abruzzo Wines, the Union of Agricultural Cooperatives of Kavala (Kavala COOP), the Agricultural Cooperative of Rachi Pieria “Agios Loukas” and the Bordeaux White Wines consortium. These European agricultural products, renowned throughout the world for their exceptional qualities, will continue to be promoted through initiatives and events aimed at consumers, journalists and trade professionals. For more information, visit charming tasteeurope.eu
To follow the The Charming Taste of Europe campaign:
Website: charmingtasteofeurope.eu
Facebook: @CharmingTasteofEU
Instagram: @charmeu_canada
Youtube: The charming taste of Europe
Hashtags: #thecharmingtasteofeu and #charmeu
The content of this promotional campaign represents solely the author’s point of view and is his sole responsibility. The European Commission and the European Research Executive Agency (REA) accept no responsibility for any use that may be made of the information it contains.
SOURCE Consorzio Tutela Vini d’Abruzzo
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