As part of the Charmant Taste of Europe campaign, a group of trade professionals from the United States and Canada was invited to discover the region and its wines.
NEW YORK, November 22, 2023 /PRNewswire-PRWeb/ — As part of its promotional activities, The charming taste of Europein collaboration with Abruzzo Wine Consortiumhas organized an exclusive trip for trade professionals to discover the captivating wonders of the Abruzzo region.
A selected group of importers and distributors of United States And Canada embarked on a journey, October 23 to October 27to discover this hidden gem, located in the heart of Italy. Stretching from the Apennine Mountains to the Adriatic Sea, the region offers picturesque villages, stunning landscapes, rich history and captivating vineyards.
Attendees had the unique opportunity to engage with local producers who showcased some of the region’s indigenous grape varieties, including Montepulciano d’Abruzzo DOC, Trebbiano d’Abruzzo DOC and Abruzzo Pecorino DOC. In addition, the Consorzio Tutela Vini d’Abruzzo introduced the group to some of the treasures of the territory, such as the Rocca Calascio Castle and a typical Trabocco.
THE ‘Charming taste of Europe» is a three-year campaign, launched in 2021 and promoted by the Consorzio Vini d’Abruzzo and the Bordeaux White Wine Consortiumin collaboration with fruit producers that of Greece Union of Agricultural Cooperatives of Kavala (Kavala COOP) and Rachi Pieria Agricultural Cooperative (“Agios Loukas”). The program, co-financed by the European Union, aims to increase awareness of high-quality agricultural products in the American and Canadian markets.
“Trade training is crucial to ensuring our wines are better represented in these target markets. Allowing professionals to see in person where we grow and produce our wines, as well as the techniques and people behind them, is an essential part of guarantee it says Alessandro NicodemiPresident of the Abruzzo Consortium.
Abruzzo Wine Consortium will welcome a second group of trade professionals for the Abruzzo Wine Academy of November 27 to November 30four days dedicated to the region and its wines, where participants will train to become the new ambassadors of Abruzzo wine.
About the charming taste of Europe:
Europe, a place of timeless charm, is the birthplace of some of the highest quality products in the world. The charming taste of Europe is a special project that presents exquisite specialties to United States And Canadalike Italian and French wines, and fresh fruits from Greecethis window Europe charm, beauty, culture, history, art, heritage and incomparable tastes. The mission of the Charmant Taste of Europeco-funded by the European Union, aims to increase awareness of the merits and quality standards of certain European wines and fresh fruits through promotional activities in the competitive markets of the United States and Canada. The charming taste of Europe is promoted by the Consortium for the Protection of Abruzzo Wines, the Union of Agricultural Cooperatives of Kavala (Kavala COOP), the Agricultural Cooperative of Rachi Pieria “Agios Loukas” and the Bordeaux White Wines consortium. These European agricultural products, renowned throughout the world for their exceptional qualities, will continue to be promoted through initiatives and events aimed at consumers, journalists and trade professionals. For more information, visit charmingtasteofeurope.eu
To follow the The Charming Taste of Europe campaign:
Website: charmingtasteofeurope.eu
Facebook: @CharmingTasteofEU
Instagram:@charmeu_usa
Youtube: The charming taste of Europe
Hashtags: #thecharmingtasteofeu and #charmeu
The content of this promotional campaign represents solely the author’s point of view and is his sole responsibility. The European Commission and the European Research Executive Agency (REA) accept no responsibility for any use that may be made of the information it contains.
Media contact
Éléonora VatteroniColangelo & Associates, (646) 624-2885, evatteroni@colangelopr.com
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SOURCE Charming taste of Europe
