In what has already been a pivot This year for India and its leader Narendra Modi, another event will put the country in the spotlight with the kickoff of the Cricket World Cup.
The ICC Men’s World Cup 2023, which begins on Thursday, comes at a time when the global center of sport has firmly shifted to India, with an influx of domestic and international sponsors. millions in the world’s most populous country to deliver on the promises of its 1.4 billion strong consumer base. The South Asian country is hosting the event for the first time in 12 years, during which time the national cricket governing body has become one of the the richest sports organizations around the world.
