To help combat food insecurity in New Jersey, cannabis giant Curaleaf is launching an effort to support community organizations working to help those in need.
Operated through the multistate operator’s corporate social responsibility platform, Feed the Block will benefit 20 charities in 14 states, including South Jersey Food Bank in a social service agency based in Pennsauken and Trenton Friends of Mercer Street.
Through December 31, customers at MSO retail locations in Edgewater Park, Bordentown and Bellmawr will have the option to round up their purchases to the nearest dollar. Curaleaf will then donate a portion of these donations to raise money for charity, according to the company.
Launched in 2020, Feed the block has raised nearly $372,000 for food banks, homeless shelters and nonprofits across the United States.
This year marks the third time Curaleaf will partner with the South Jersey Food Bank and the second time it will team up with Mercer Street Friends. During the program’s first year, the company raised funds on behalf of the Borough of Bellmawr.
In a statement to NJBIZ, Curaleaf Senior Director of Corporate Social Responsibility Raheem Uqdah said, “We are excited to launch the fourth iteration of our food insecurity program, Feed the Block. Fundamental to our CSR platform, Rooted In Good, we seek ways to help our neighbors in need and demonstrate our commitment to the community.
He then attributed the growth of the program to the generosity of Curaleaf Customers and Patientsstating: “We look forward to continuing to make a positive difference in the fight against food insecurity for the local communities we serve. »