Athens | Opening to the Indian market by the municipality and the international airport – reception of 15 Indian agents and journalists
In the context of implementing the integrated strategy of promotion and promotion of Athens in new markets and strengthening relations with the growing tourism market of India, the Convention and Tourism Bureau of the Municipality of Athens (here Athens-CVB), in collaboration with Athens International Airport “Eleftherios Venizelos” and with the support of Gulf Air, organized a familiarization trip with 15 representatives of the Indian tourist market and journalists representing reputed Indian media.
During their three-day visit in mid-December, representatives of the tourist market had the opportunity to travel around festive Athens and visit the most important cultural monuments, as well as modern monuments of the city.
At the same time, they had the opportunity to discover the rich tourist products and infrastructure of Athens, to enjoy Greek gastronomy and hospitality, as well as the multitude of leisure options that the city offers even during the winter months.
The visit took place within the framework of cooperation between the Convention and Tourism Office of the Municipality of Athens (this is Athens-CVB) and Athens International Airport, with the aim of “open up” India’s emerging tourism market, as well as the creation of a direct flight. The familiarization trip is just one of many actions by This is Athens CVB and Athens International Airport in favor of the Indian market, while actions are planned for the coming months, including the participation of the Greek capital to the largest Indian tourism fairs such as OTM India.
Director General of the Municipality of Athens Tourism Development and Promotion Company (EATA), Epaminondas Mousios, said: “The This is Athens and Athens International Airport initiative is part of the city’s overall targeting towards new emerging markets, such as India. With this familiarization trip, Athens was introduced to Indian professionals, who saw first-hand the significant potential of the city in the field of conference tourism, leisure travel, weddings, but also film production.
Director of Communications and Marketing at Athens International Airport, Ioanna Papadopoulou, said: “Just before the end of 2023, a record year in terms of traffic for the airport and the city of Athens, we were very happy to welcome to our city a few days ago, in collaboration with This is Athens-CVB, representatives of the Indian market, whose development is a strategic priority for Athens airport. With common objectives and in a spirit of synergy for the tourist future of our destination, we are dynamically advancing our actions on the Indian market which, with each step, knows better and benefits from the Athenian experience “.
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