In a historic first, the two leading global travel and tourism organizations representing the global public and private sectors have agreed to work together on a number of key objectives.
The Memorandum of Understanding, signed today by the World Travel & Tourism Council (WTTC) and the United Nations World Tourism Organization (UNWTO) at the G20 Ministerial Meeting (Goa, India), aimed to advancing public-private sector cooperation globally while promoting job creation, talent development and business opportunities worldwide.
Together, WTTC and UNWTO will promote tourism on global and national agendas while working to advance skills, innovation, entrepreneurship and investment as well as the transition to a travel and tourism sector. more sustainable and resilient tourism. Both parties will also promote community empowerment and inclusion and collaborate on crisis preparedness, management and recovery, building on lessons learned from the COVID-19 pandemic.
Julia Simpson, President and CEO of WTTC, said: “With the signing of a historic new Memorandum of Understanding, WTTC and UNWTO are together embarking on a new chapter of collaboration, uniting our expertise to pave the way for a prosperous future for the travel and tourism sector.
“Together, we can create a powerful synergy that will shape the global landscape, opening doors to endless opportunities and benefiting travellers, businesses and destinations. »
Zurab Pololikashvili, UNWTO Secretary General, underlined that “we will only be stronger if we work together to address the interconnected challenges facing our sector. Strong public-private partnerships are the foundation for transforming tourism and building resilience, and consolidating our partnership with the WTTC will achieve exactly what we need: joining our efforts to build a better future through tourism.
The MoU was signed by WTTC President and CEO Julia Simpson and UNWTO Secretary General Zurab Pololikashvil alongside representatives from the public and private sectors.
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Photo source: Wikimedia Commons License: CC-BY-SA Copyright : Giorgi Balakhadze